Grupo RBS; the giant of Brazilian media industry

Grupo RBS is a private media group which is operational in the area of Brazil. It was started in the year 1957 and is currently under the leadership of Duda Melzer. The company was founded by the famous Maurício Sirotsky Sobrinho. Over the period of the past few decades, it has risen to the level of national prominence by following a slow and steady approach.

RBS is now easily one of the biggest, if not the biggest media group in all of Brazil. This is because the company has not placed all of its eggs in a single basket. It has a presence in various different areas of media which allows it to reach out to the common people in more than one way. It started the HDTV services in the year 2008 and became one of the pioneers in Brazil who were offering this service at that time. This proved to be an important milestone in the history of the company.

Duda Melzer has played a significant role in the growth of the media company and has also made its venture into different other areas as well. Melzer is the current chairman of Grupo RBS. According to the latest numbers, the current income of the company is estimated to be well over $1.35 billion. It is also employing 6,000 employees in different areas.

All in all, it has two TV stations, twenty-four radio stations all over Brazil, eight newspapers of different kinds and so on. It is also operating a digital company by the name of e.Bricks digital. Via the use of this platform, the Grupo RBS has made its way into different operational areas such as the development of digital products, publications of different books and hosting events.

Apart from all this, the Grupo RBS has also come up with multiple institutional campaigns such as “Education needs answers” as well as “Love is the best inheritance, take care of the kids”. These campaigns have been regarded as highly successful and have achieved their goal of giving out a positive message to the masses in order to make a difference. See Related Link for more information.

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